The program course is a comprehensive and transformative learning experience that equips participants with the essential marketing and branding skills needed to excel in today's competitive business landscape. Through a combination of theoretical knowledge, and practical application, participants will develop a strategic mindset, gain proficiency in brand development, and leverage digital platforms to drive growth and success for their companies.
Expected goals:
- Gain a deep understanding of marketing strategies and principles
- Develop proficiency in branding for companies
- Create a unique brand identity that resonates with target audiences
- Learn to craft compelling brand narratives and storytelling
- Explore successful branding case studies and adapt strategies to specific business contexts
- Apply practical skills through hands-on workshops and real-world branding projects
- Develop a strategic mindset for market analysis and identifying opportunities
- Gain expertise in digital branding and leveraging digital platforms for brand visibility
- Become a strategic marketer capable of making informed decisions and driving brand growth and success in the competitive business landscape
Course Schedule
Week 1
Introduction to Marketing Principles and Branding
Crafting a Strong Brand Identity; Brand Positioning and Value Proposition
Week 2
Brand Storytelling and Narrative Development
Market Analysis and Consumer Behaviour
Week 3
Conducting Effective Market Research
Designing Marketing Campaigns and Communication Strategies
Week 4
Leveraging Digital Platforms for Brand Visibility
Measuring Marketing Effectiveness and Data Analytics
Enhancing Online Presence and Personal Brand Image
Week 5
Final Project: Comprehensive Branding Strategy
Presentations and Feedback Session
Trainer
Aleksandra Kolozheg Gievska
Co-founder of MOTION Ltd.
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