This course has a general goal to improve the communication skills of women, to strengthen their self-confidence in the communication process; to teach them techniques of expanding the network of contacts and maintaining long-term relationships, as well as to teach them the basic principles of branding their company, personality and business mission.
Expected goals:
- participants learn the basic rules and principles of correct and professional communication
- To practice certain techniques
- To improve their verbal communication skills
- To be more relaxed in communications
- To build a plan for building, expanding and maintaining the network of contacts
- To build a strategy for long-term expansion of the network of contacts
- To learn how to keep contacts alive
- То create PR activities plan and ways how to realize it with low budget
Course Schedule
Week 1
Communication, basic lessons
Most common communication
mistakes and how to imrove?
Week 2
Techniques to improve communication skills, exercises
Strategy to expand and maintain the network
Week 2
PR and marketing, basic lessons
Build PR and marketing strategy and budget
Personal branding
Trainer

Verica Jordanova
General Manager at Inovativnost
Ms. Verica Jordanova is an experienced journalist, PR expert and entrepreneur. For more than 15 years she has worked for the Macedonian and regional leading media group KAPITAL; writing articles, making interviews, also as the editor of special editions for the group’s business magazine. As a matter of fact the work has brought her both popularity and recognition of business circles in the region. She has organized important training workshops and promotional events, also acting as facilitator and moderator.
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